Turn Customers Into Passionate Advocates

Cut Confusion. Boost Engagement. Win Customers.

Let’s Make Your Product Easy and Irresistible to Use.

Make Your Product Easy and Irresistible to Use.

I help startups and small teams create clear, helpful digital experiences that your customers enjoy using through my process below:

I help startups and small teams create clear, helpful digital experiences that your customers enjoy using through my process below

I help startups and small teams create clear, helpful digital experiences that your customers enjoy using through my process below:

Discovery & Research.

Understand the client's brand, values, and target audience.

Conduct market research and analyse key competitors.

Understand the problem areas and communicate the research goals to align with stakeholder expectations.

Evaluation & Collection

Conduct heuristic and accessibility evaluations, complemented by qualitative and quantitative research methods to uncover usability issues.

Discuss existing product strategy and product goals relating to ROI and KPIS.

Analysis & Insights

Synthesize data to uncover key insights and actionable recommendations. Present findings to guide design and development teams. Provide comprehensive documentation and outline best practices for future projects.

Callistemon Insights envisions intuitive, inclusive digital experiences that seamlessly connect you with your customers.

Discovery & Research.

Understand the client's brand, values, and target audience.

Conduct market research and analyse key competitors.

Understand the problem areas and communicate the research goals to align with stakeholder expectations.

Evaluation & Collection

Conduct heuristic and accessibility evaluations, complemented by qualitative and quantitative research methods to uncover usability issues.

Discuss existing product strategy and product goals relating to ROI and KPIS.

Analysis & Insights

Callistemon Insights envisions intuitive, inclusive digital experiences that seamlessly connect you with your customers.

Our Services - Working Together

I start by understanding your goals, product, and customers, then use research, not guesswork, to uncover what matters most. You’ll get clear insights, practical next steps, and visuals your team can act on right away.

I help tech founders rapidly optimize their product's UX with lean, data-driven research, delivering actionable insights within 48-72 hours to accelerate growth and user adoption.

Vibe Check

A quick 30-minute session to review your product and spot areas for improvement. You'll get simple sketches to help bring your ideas to life.

Get started

Vibe Check

A quick 30-minute session to review your product and spot areas for improvement. You'll get simple sketches to help bring your ideas to life.

Get started

Vibe Check

A quick 30-minute session to review your product and spot areas for improvement. You'll get simple sketches to help bring your ideas to life.

Get started

Short-Term UX Project

Get clear insights with a custom UX research plan designed for your goals. I’ll also create easy-to-understand wireframes to refine your concept and keep everyone aligned.

Get started

Short-Term UX Project

Get clear insights with a custom UX research plan designed for your goals. I’ll also create easy-to-understand wireframes to refine your concept and keep everyone aligned.

Get started

Short-Term UX Project

Get clear insights with a custom UX research plan designed for your goals. I’ll also create easy-to-understand wireframes to refine your concept and keep everyone aligned.

Get started

Long Term UX Project

Unlock indepth user insights and validate your product with polished, high-fidelity wireframes built for real-world testing. Benefit from a tailored, comprehensive research plan and a strategic roadmap that guides confident decision-making and reduces costly risks.

Get started

Long Term UX Project

Get started

Long Term UX Project

Get started

Our Founder

Vera Schulz is a bilingual UX research consultant with 5+ year of experience. She is also the founder of Callistemon Insights, helping organizations navigate today’s fast-paced digital landscape.

She's worked with early-stage teams in industries like:

✦ B2B SaaS
✦ AI/ML Tools
✦ Developer tools
✦ Healthcare

Many of them had no in-house UX team. She was often their first UX researcher, helping them avoid expensive mistakes and launch with confidence.

✦ Fun Fact: Passionate about accessibility, she also volunteers to improve digital literacy and access to technology for underserved communities

Vera Schulz

Lead UX Researcher

Vera Schulz

Lead UX Researcher

Vera Schulz

Lead UX Researcher

Vera Schulz is a bilingual UX research consultant with 5+ year of experience. She is also the founder of Callistemon Insights, helping organizations navigate today’s fast-paced digital landscape.

She's worked with early-stage teams in industries like:

✦ B2B SaaS
✦ AI/ML Tools
✦ Developer tools
✦ Healthcare

Many of them had no in-house UX team. She was often their first UX researcher, helping them avoid expensive mistakes and launch with confidence.

✦ Fun Fact: Passionate about accessibility, she also volunteers to improve digital literacy and access to technology for underserved communities

Frequently Asked Questions

How do I know this is worth the investment?

✦ It is proven that better UX = fewer drop-offs, less frustration, more conversions. I’ll help you identify small changes that make a big difference.

I don’t have a designer or developer yet. Can we still work together?

✦ Absolutely. I can create wireframes and give you clear direction for your future team.

What if I’m not sure what kind of help I need?

✦ Let’s start with a free intro call or the Vibe Check session. We’ll figure it out together!

What tools do you use?

✦ I use a mix of tools depending on what your project needs Figma, Qualtrics or User Testing, and your budget. You don’t need to worry about having these tools yourself. I’ll guide you through everything.

Frequently Asked Questions

How do I know this is worth the investment?

✦ It is proven that better UX = fewer drop-offs, less frustration, more conversions. I’ll help you identify small changes that make a big difference.

I don’t have a designer or developer yet. Can we still work together?

✦ Absolutely. I can create wireframes and give you clear direction for your future team.

What if I’m not sure what kind of help I need?

✦ Let’s start with a free intro call or the Vibe Check session. We’ll figure it out together!

What tools do you use?

✦ I use a mix of tools depending on what your project needs Figma, Qualtrics or User Testing, and your budget. You don’t need to worry about having these tools yourself. I’ll guide you through everything.

Turn Customers Into Passionate Advocates

Turn Customers Into Passionate Advocates

Let’s Make Your Product Easy and Irresistible to Use.

Make Your Product Easy and Irresistible to Use.

Make Your Product Easy and Irresistible to Use.

Discovery & Research.

Evaluation & Collection

Analysis & Insights

Callistemon Insights envisions intuitive, inclusive digital experiences that seamlessly connect you with your customers.

Callistemon Insights envisions intuitive, inclusive digital experiences that seamlessly connect you with your customers.

Discovery & Research.

Evaluation & Collection

Analysis & Insights

Callistemon Insights envisions intuitive, inclusive digital experiences that seamlessly connect you with your customers.

Our Services - Working Together

Vibe Check

Vibe Check

Vibe Check

Short-Term UX Project

Short-Term UX Project

Short-Term UX Project

Long Term UX Project

Long Term UX Project

Long Term UX Project

Our Founder

Our Founder

Vera Schulz

Lead UX Researcher

Vera Schulz

Lead UX Researcher

Vera Schulz

Lead UX Researcher

Frequently Asked Questions

How do I know this is worth the investment?✦ It is proven that better UX = fewer drop-offs, less frustration, more conversions. I’ll help you identify small changes that make a big difference.

I don’t have a designer or developer yet. Can we still work together?✦ Absolutely. I can create wireframes and give you clear direction for your future team.

What if I’m not sure what kind of help I need?✦ Let’s start with a free intro call or the Vibe Check session. We’ll figure it out together!

What tools do you use?✦ I use a mix of tools depending on what your project needs Figma, Qualtrics or User Testing, and your budget. You don’t need to worry about having these tools yourself. I’ll guide you through everything.

Frequently Asked Questions

How do I know this is worth the investment?✦ It is proven that better UX = fewer drop-offs, less frustration, more conversions. I’ll help you identify small changes that make a big difference.

I don’t have a designer or developer yet. Can we still work together?✦ Absolutely. I can create wireframes and give you clear direction for your future team.

What if I’m not sure what kind of help I need?✦ Let’s start with a free intro call or the Vibe Check session. We’ll figure it out together!

What tools do you use?✦ I use a mix of tools depending on what your project needs Figma, Qualtrics or User Testing, and your budget. You don’t need to worry about having these tools yourself. I’ll guide you through everything.

How do I know this is worth the investment?

✦ It is proven that better UX = fewer drop-offs, less frustration, more conversions. I’ll help you identify small changes that make a big difference.

I don’t have a designer or developer yet. Can we still work together?

✦ Absolutely. I can create wireframes and give you clear direction for your future team.

What if I’m not sure what kind of help I need?

✦ Let’s start with a free intro call or the Vibe Check session. We’ll figure it out together!

What tools do you use?

✦ I use a mix of tools depending on what your project needs Figma, Qualtrics or User Testing, and your budget. You don’t need to worry about having these tools yourself. I’ll guide you through everything.

How do I know this is worth the investment?

✦ It is proven that better UX = fewer drop-offs, less frustration, more conversions. I’ll help you identify small changes that make a big difference.

I don’t have a designer or developer yet. Can we still work together?

✦ Absolutely. I can create wireframes and give you clear direction for your future team.

What if I’m not sure what kind of help I need?

✦ Let’s start with a free intro call or the Vibe Check session. We’ll figure it out together!

What tools do you use?

✦ I use a mix of tools depending on what your project needs Figma, Qualtrics or User Testing, and your budget. You don’t need to worry about having these tools yourself. I’ll guide you through everything.